Today is Blog Action Day– where thousands of bloggers unite in blitzing green tips across the Internet. What is happening is a small group of bloggers have started a veritable movement of social action asking the question What would happen if every blog published posts discussing the same issue, on the same day? Today’s issue:
On October 15th, bloggers around the web will unite to put a single important issue on everyone’s mind – the environment. Every blogger will post about the environment in their own way and relating to their own topic. Our aim is to get everyone talking towards a better future.
The issue I would like to raise in terms of the environment is to show further evidence how a group of people are becoming “super-empowered” to put important issues into the minds of the world- Issues that have previously languished. No matter where you stand on the environment- one thing is for certain- the issue will cross your desk today one way or another…. and for the purposes of what I am pointing out- recognize that this is happening outside the sphere of the “traditional media” of TV, radio, and newspapers. Some group of concerned citizens put together a website, promoted the event, and now have tens of thousands of bloggers writing about it, and even more reading about it.
So what is the environmental issue that I am promoting on this blog? I say that it is the most fundamental one- that you, the reader, are empowered to change the world… See something that does not make sense- wasted energy, pollution, an innovative product, or something that just is not right? You can take action on it in a way that never was possible before, for the dynamics of social software are shifting the tides that one person can engage a few thousand others, and make a difference.
But that is not all… Given that this blog is about entrepreneurship, not just community organizing, recognize the sheer amount of awareness that is being built today around green issues… Opportunities abound for starting up companies, whether they are large or small, bootstrapped or venture capital financed. the amount of press and awareness driven by this day of “doing good” is also creating a great customer appetite… whether your business and your passion be about alternative fuels, green roofs, buying a efficient car (like the Prius that we have that gets 54 miles to the gallon!), or saving energy with LED lights, opportunities abound in nascent green markets – opportunities that entrepreneurs are uniquely suited to target- for entrepreneurs create the new businesses that reshape the existing marketplace with their disruptive innovations. So… do something for the environment- and have your voice heard on this Blog Action Day- build a green business! Don’t just make a difference, make a profit while making a difference!