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Knowledge Ecologies between academia and industry

December 18, 2007 by kkoym Leave a Comment

In the following article in the NY Times, the rapid development of knowledge ecologies can be seen happening between industry and academia.  Large corporate labs are on the way out.  University research is being brought closer to industry through new relationships- that are looking much more like the ecologies that we have been talking about.

In the bygone days of innovation, large corporations — like RCA, Xerox and the old AT&T — maintained internal laboratories like Bell Labs. These corporate labs were essentially research universities embedded in private companies, and their employees published academic papers, spoke at conferences and even gave away valuable breakthroughs. Bell Labs, for instance, created the world’s first transistor after World War II — and never earned a dollar from the innovation.Almost no corporate labs based on the Bell or Xerox model remain, victims of cost-cutting and a new appreciation by corporate leaders that commercial innovations may flow best when scientists and engineers stick to business problems.

The one item that I believe the New York Times misses in this article, however, is the role of how smaller organizations and even individuals will fill out the ecology, bringing many of the technologies  to market much faster than large industry can.  NY Times writer Pascal Zackary hints at this when he says: “Will these partnerships produce products you won’t get from two people in a garage?” Mr. Birgeneau asks. “We don’t know that yet. It is an important question.”  Yet, it will take not just industry and academia… but also startups and skunkworks to bring these technologies to market in an efficient, time-realistic manner.

This article is further evidence of the shift from a Knowledge Economy to a Knowledge Ecology.

Filed Under: book, enterprise 2.0, knowledge ecologies

Knowledge Ecologies in Action at Nintendo

December 6, 2007 by kkoym Leave a Comment

Several friends have asked me “What do I mean by a shift between a Knowledge Economy to a Knowledge Ecology?”  In the Knowledge Economy the Internet was being used to just make labor more efficient.  In an Knowledge Ecology the best ideas come from many different places… and when they are implemented, they can dominate their industries.  Prove it you say?  Here is an exceptional interview from the product team behind the Nintendo Wii.  The Wii has come to dominate the game console market place, which is especially evident when I speak with friends that have kids.  From the interview:

Why do you think we were able to engage in that kind of argument?

Shiota: Above all, I think it must have been because Nintendo is always trying to do something new and different. This message has been spread not only within Nintendo, but to other companies as well. As a result, our development partners have naturally tended to present us with new technologies and ideas. It was this background of going against the norm that gave birth to Wii.

This is my emphasis- business partners presenting Nintendo with new technologies and ideas… not just the fairly predictable 10% improvement that most companies rely on.  Knowledge Ecologies are going to dominate successful products and services into the future as we can see happening with Nintendo!



Thanks goes to Jeff Sexton for sharing this link with me.  I greatly appreciate how the readership of this blog contributes to the Knowledge Ecology forming around this set of topics!


Tags: innovation, enterprise2.0, ExponentialEntrepreneurship

Filed Under: book, enterprise 2.0, innovation

Marketing to Millennials

December 6, 2007 by kkoym 1 Comment

I about fell out of my seat laughing when I saw the following billboard, as I was surfing across the net, checking out John Erik Metcalf’s blog.  As Roy Williams, the Wizard of Ads predicted back in 2003, older generations just don’t get this younger generation, the Millennials, just yet.  Roy states:

AOL and Yahoo.com are the Kerouac and Salinger of the new generation that will soon pry the torch from the hands of Boomers reluctant to let it go. Chuck Berry and Elvis Presley have become Tupac Shakur and Eminem, and the Baby Boomers’ reaction to them is much like their own parents’ reaction to Chuck and Elvis. But instead of saying, “Take a bath, cut your hair and get a job,” we’re saying, “Pull those pants up, spin that cap around and wash your mouth out with soap.”

And here is the oh-so-laughable billboard that some out of touch boomer must have been responsible for:


As I mentioned in a recent post about the  the book that I am writing… tectonic shift #3:  An Attitudinal Shift…  The Millennials have shifted attitudes… both to marketing and ways of work.  Trying to placate Millennials and shift their attitudes, especially with messages like this Pullem Up billboard is not going to work.  The same is true about the ways Millennials work.  They are showing the rest of us the future… and leading the way that things will become.  No, I am not going to start wearing baggy pants anytime soon… but I do embrace Millennial attitudes on rejecting pretense, and I do embrace their focus of choosing work that supports their values, versus just working to get a paycheck.  This fundamental shift is echoing through the way work is, and is going to be done in the future. Employers (and billboard advertisers!!!) need to stop trying to placate or change Millennials’ attitudes… Instead, I suggest looking to what Roy Williams says:

1. Pretend that it won’t affect your business. (Let me know how this works out for you.)
2. Search for a Rosetta Stone that will give you a window into the minds of these barbarians at the gate, so that in the future at least you’ll know how to do business with them.

The way work gets done is changing.  Figure out how to work with these changes- and your business will benefit.

Tags: millennials, business, marketing

Filed Under: general

Stay Hungry, Stay Foolish

November 30, 2007 by kkoym 3 Comments

A friend of mine that I use to work with at NeXT, Inc. just forwarded the following Youtube video. Working with Steve Jobs at the start of my career has forever positively warped my sense of what is possible in the world. Steve says “Follow your heart, even when it leads you off of the well-worn path”. Also “If you live your life like today is your last day, some day you will be right.” Thank you Steve. Thinking like this changes the world. Here is Steve Jobs’ commencement speech to the recent graduates of Stanford.


Entrepreneurship is not just about building great products.  Steve says “You can’t connect the dots looking forward”. You must follow your heart.  Thanks to Kedar Mhaswade for helping Conrad Geiger at Sun find this video.

Blogged with Flock

Tags: entrepreneurship

Filed Under: entrepreneurship

Urgent focus: Small Business Growth and Tightened Credit

November 29, 2007 by kkoym 2 Comments

Recently there has been a bunch of press about the growing threat of recession coming to the US.  Today’s front page article of the New York Times tells a story that all of us as entrepreneurs need to start preparing for called “As Lenders Tighten Flow of Credit, Growth at Risk“

From the article there are two important paragraphs to note:
Credit flowing to American companies is drying up at a pace not seen in decades, threatening the creation of jobs and the expansion of businesses, while intensifying worries that the economy may be headed for recession.

The article goes on to focus on small business, and how small business is getting hit the worst.  So why is this important? Small business is where all of our growth and job creation is coming from. From the NY Times article:

In recent months, smaller companies have been adding jobs even as larger firms have been shedding workers, according to the ADP National Employment Report, which tracks changes at companies with payrolls overseen by ADP. From May to October, 276,000 of the 378,000 jobs added were at companies with fewer than 50 employees, the report found.

It is the entrepreneurs that are building startup and small businesses that are contributing to the greatest growth of the US economy.  Programs that are being structured by the government should take this in account- and support small business- versus focusing on solutions for large, slow moving corporations that typically are the benefactors of the pork coming out of Washington DC.

So what can entrepreneurs do in lieu of dealing with a drying up of financial capital other than make sure that they voice their vote strongly in the coming election?  Although I will go over this in a coming blog post and also in my forthcoming book, given today’s news, it is worth mentioning here sooner as well.  Even though financial capital might not be as available, social capital can be utilized to continue to build businesses.  Social capital, called “human capital” in Paul Hawkin’s book called Natural Capitalism can be a somewhat replacement in lieu of financial capital.  Creating social capital is what we have been doing in Bootstrap Austin and other entrepreneurial social networks that I have been building.  To get an idea of how this is happening…  think back to times when farmers helped each other raise barns together… these farmers were creating social capital with each other (“I help you, you help me”).  As many stories from my family members can attest, they had no access to financial capital… but they could help each other, and survive the worst of recessions.  It appears that the US is entering into a time that once again that entrepreneurs building social capital together will be the way that we are going to be building our businesses, as financial capital runs and hides during the storm.  Thanks goes to David Armistead for one of the conversations that helped me clarify some of the distinctions in this capital transformation.

Filed Under: bootstrapping, community, entrepreneurship

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