Seth Godin recently shared a short blog post about challenging conventions. As innovators, we’re challenging convention all of the time… yet we must be consciously clear which conventions that we’re intending to challenge, and do this with a designer’s eye. This is a great admonition- be careful to not break all of the eggs to make an omlette, only the eggs that you’re intending to do so, and that are needed to do so.
Challenging conventions is precisely what makes your thing new. Hence unconventional. The difficulty comes when you challenge conventions and defy expectations that you weren’t planning on upsetting. The inadvertent skipping of what we expect causes you to frustrate us, or to appear as an uncaring, unprepared amateur, or both.