Over the last few days, I was at the SxSW Interactive Conference and had time to stop by the SxSW Trade Show. At the trade show, one booth stood out out of all of the ones that I went to… and after thinking about it over the last day, I realized why this one booth stood out over all of the other ones… First let me tell you the booth was for a photo site with high quality, low cost images, called LuckyOliver.com. It was not that the booth was glitzy… or had graphics different than any of the other ones… it was because Amy Hooker, the person I talked with, embodies what the Cluetrain Manifesto says in Thesis #3: Conversations among human beings sound human. They are conducted in a human voice. Every other booth that I stepped into had some larger than life story that sounded like marketing-babble…. Amy, one of the entrepreneurs behind LuckyOliver.com presented in a down to earth style… it stood out of why I have stopped liking one of their competitor’s sites (who I am not going to link here) because this other site, in their success, forgot about the community that was buying and serving them. I see as well that others (including my friend Brian Massey) stumbled upon this rare example of a company that gets “it” and the gets the power of speaking in a human voice. )
Good luck LuckyOliver.com… I look forward to buying more images from you guys in the future.