As I have mentioned- I am writing a book… and with the framework that I have produced, I am going to start posting here to get your feedback on this material. Together we will produce a better book, and analyze deeper together what is happening. I will post every few days on how events that are happening in the world line up with the conceptual shifts that I am seeing. Join me in this conversation by either commenting on these post, or emailing me.
One of the biggest conceptual shifts that I see driving the entrepreneurial opportunities of the future – what I call “Exponential Entrepreneurship”- is the concept of the super-empowerment of the individual. Author John Robb writes about this concept in his book Brave New War, although he writes about it in terms of being a “global guerrilla” in a negative sense… but there is also an equally empowering opportunity for entrepreneurs of the world. Today’s news represents a tectonic shift showing the “super-empowerment of the individual/ entrepreneur”- here is an example of what the future is brining:
Trent Reznor, of the band Nine Inch Nails along with Radiohead and Oasis have just announced that they are not going to release their music through traditional channels, but directly to listeners side-stepping the major recording labels that they have utilized in the past. Trent Reznor released the following statement on his blog two days ago:
Hello everyone. I’ve waited a LONG time to be able to make the
following announcement: as of right now Nine Inch Nails is a totally
free agent, free of any recording contract with any label. I have
been under recording contracts for 18 years and have watched the
business radically mutate from one thing to something inherently very
different and it gives me great pleasure to be able to finally have a
direct relationship with the audience as I see fit and appropriate.
Look for some announcements in the near future regarding 2008.
Exciting times, indeed.
Certainly, other artist, including my friend Sean, have been releasing music directly to their friends and listeners over the last few years… but what these announcements forebode is a major shift disrupting the existing music industry, in the favor of individuals (the artist, the listeners)…. creating a more intimate relationship between the two. This ties directly into what the Wizard of Ads Roy Williams has been saying since 2003:
But in the waning years of each generation, “alpha voices” ring out as prophets in the wilderness, providing a glimpse of the new generation that will soon emerge like a baby chick struggling to break out of its shell.
Except Trent Reznor, Radiohead, and Oasis’ message is no longer a little chick struggling to break out of its shell. Alpha voices no longer are “ringing out”… they are storming the castles of the existing order.
Entrepreneurs of the world should look to these trends for opportunities abound as industries of all types start being restructured. This is not just a passing fad, but represents the way that we all will be doing business in the short future. Entrepreneurs recognizing and harnessing these trends will be empowered, while those who fight these trends will suffer.