As you might know- I spent a good portion of 2003 in Chile, collaborating and learning with some of the best design experts in the world. When I speak of “design” I specifically am meaning “ontological design“- in a few words, that is to say what are the fundamental building blocks, or perhaps even dispositions of how we might look at an issue.
A simple demonstration of this insight can be found in my friend Felipe Contreras Haye’s statement:
Hemos venido a hacer una invitación a varios establecimientos educacionales a sumarse junto a nosotros a un proyecto de Innovación Educativa basada en los principios (NO EN LAS HERRAMIENTAS) de la Web 2.0. (emphasis added by Kevin)
For my friends that don’t read Spanish, I will translate, adding my understanding and interpretation to his statement- “We are sending invitations to various educational establishments around a innovative education based on the principles of Web 2.0, not the tools of Web 2.0. ”
This is a profound insight… why ? Many times the focus of entrepreneurs that I work with in the US, especially because of our technological prowess- we sometimes are drawn to think that technology is driving the dynamic growth of the Internet. Hardly. The social disposition of Internet users drives the net… and education should be directed at the social underpinnings and changing users perceptions of the net- not just training individuals on tools. Tools will change, within 6 months. The ability to “see” opportunities and how to respond to them in the world will stand, no matter what changes in the domain of technology. This need to “see” opportunities and not be blinded by shinny-object technology is essential for all entrepreneurs.