The following New York Times article “Personal Assistants on Call, Just Not in the Next Office” is further evidence of a growing trend of entrepreneurs hiring, at a few hours at a time, personal assistants to lower the “80 percent of their time on the trivial 20 percent of tasks”. As I mentioned in a previous post about the Superempowerment of the Individual we are at a time that entrepreneurs that allow themselves to get bogged down in the minutia won’t be focused on their true strategic value… These entrepreneurs should be embracing support at very affordable prices, allowing them to live easier, while still building their businesses. And this is not just about offshore resources. Local Austin companies are providing these types of services as well. It is great to see support to be now in reach of the individual entrepreneur or employee, at a level that has never been present before. Expect access to these types of services to expand, as our economy shifts from being a knowledge economy to an knowledge ecology, with further specialization of services that are available on an hourly basis, at an inexpensive price, as needed.